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From the Thomas Blog
Originally posted on Small Business Bonfire.
Visual merchandising — and the eye-catching graphics and imagery that go along with it — is one of the most crucial ways to engage customers as they are shopping. Although the retail landscape is ever-evolving, tried-and-true techniques assure that Point of Purchase (POP) programs remain an essential element in reinforcing brand awareness at the store level.
Some events require lots of coordinating.
Weddings, for example, are notoriously known for just how much of a headache they can be.
You've got to call and schedule the venue, someone for the flowers, a photographer, figure out something with food/catering, go to a print shop for the invites, etc. It's a big hassle to try and call and coordinate 20 different vendors all for the same day. That's why many people hire a wedding coordinator, haha!
Well, what about opening up a new store? Besides figuring out where you'll be located, who is going to work there, there's many visual components that work into it. What's going to be on the walls, floors, and windows? How do we want to design the store?
Will the colors match? Are there signs to guide the customer to the section they'd look for? Are there signs that hang up outside of the store? What are the safety codes that be have to abide by, and what do we need to do for those?
How will we get the word out about our new store? What do our employees wear, just name tags or uniforms? Will we have any do-dads to give out with our name on it? Or letterhead when we print out things?
Do we need brochures to help present our information and have something that customers could take home and look into more? Do we need work book manuals for new hires?
And many of these questions carry over into maintaining a business!
Whatever the occasion may be, don't let your business give you unnecessary headaches. Simplify your life and bring all your printing needs to a one stop printer.
The other day Frank Sinatra’s LOVE song came on and in the spirit of Valentine’s Day, here’s your cheesy love inspired blog.
Whether you want to wow or woo your clients this Valentine’s season.. here are four things to keep in mind as you are creating and planning out the content and design of marketing collateral to ensure you get the bang for your buck.
What Our Clients Are Saying
“The entire Thomas Printworks team has been an outstanding partner on our vehicle wrapping project for our 12 new company vehicles. From providing guidance on the most durable materials to making several dealership site visits with us to ensure you were prepared for the installs, the process was smooth and seamless from beginning to end... Thomas Printworks’ final product has consistently exceeded our expectations.”Carmen Millet
“We can always depend on Thomas Printworks to have our printing completed and delivered on time which is crucial to our fulfillment operations at American Payroll Association. It is a pleasure to work with suppliers who are not only professional and honest, but who also provide accurate, prompt and courteous customer service on each and every job.”Jack Cervini
American Payroll Association
“Thomas Printworks has been a trusted partner with our various departments during preconstruction and construction phases. Collaborating with them has been a great experience. They truly ‘get it’ — it takes a great team to pull off excellent customer service through a fast track process and stay on budget.”Matt Blanchard
“We would like to give thanks to Kelly and all the staff over at Thomas Printworks. They truly earned our business! They have delivered and have never let us down. In fact, there have been times when we are in need of urgent printing, and they accept the work with no hesitation, knowing the unrealistic deadlines we provide them. We love the fact that their salesman, Kelly Tant, can take the time out of his busy schedule to come by our factory to check up on us or to hand deliver prints as needed. Thomas Printworks has earned a lifetime partnership with Vintage Air.”Mark Anthony Zarate
“I have recently started using Thomas primarily for our CAD prints, and I am thoroughly impressed! I wanted to give praise to the team. I’ve ordered several B&W CAD drawings over the past couple of weeks, and I have been surprised by the quality and speed of service. In some cases, there was less than a one hour turnaround, which has such a positive impact on our office’s productivity.”Bryt Hewson
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